Email: patrick@gazzetta.xyz
Signal: patrickb.01
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Short bio
I run Gazzetta, a research and consulting practice. I help journalism organizations shift from donor-driven content strategies to services built around what communities actually need — particularly in places where information is controlled or contested.
Most of my work involves audience research in hard-to-reach populations, newsroom restructuring, and the design of news products that people use because they're useful, not because they're virtuous.
Before starting Gazzetta, I led Radio Free Europe's digital transformation, where I built its audience research, marketing, and product departments, along with a journalism academy and innovation lab. I've reported for the New York Times, the South China Morning Post, and Swiss public broadcasting, co-founded the Environmental Reporting Collective, and taught at the University of Hong Kong. I have a doctorate in political science and was a 2023 Sulzberger Fellow at Columbia.
Cited in
The Atlantic | The Washington Post | The New York Times | The Times of London | Axios | Reuters | Deutsche Welle | TaiwanPlus
On newsroom practice
Start with service: A practical reset for media impact, Lenfest Institute | Lessons from the Lenfest News Philanthropy Summit, Press Forward | Ten lessons in media innovation, The Fix | The Illusion of Openness, Advocacy Assembly | How a narrative podcast from Radio Svaboda helped counter news fatigue in Belarus, The Fix | How a large global newsroom is building trust, Trusting News | Multilingual Journalism Could Make a Comeback, IJNet
Selected reporting
After Edward Snowden Fled U.S., Asylum Seekers in Hong Kong Took Him In, NYT | The forgotten Chinese army of the first world war, SCMP | Voices from Tiananmen, SCMP | Training the next generation of Kachin rebels, The Irrawaddy | Burma's web-savvy rebels, Foreign Policy | The Pangolin Reports: Trafficked to Extinction, ERC